Laughter is social bonding communication. It’s like saying, “I like you” or “I want you to like me.” Laughter is an innate, cross-cultural response triggered unconsciously, which is why it is hard to fake or control. Shared laughter synchronizes our brains in emotional attunement, the hallmark of successful communication, releasing oxytocin and tension, firing our trust circuits.
This approach felt authentic and compelling only because the brand had earned the right. VW had a storied legacy to “think small,” not boast big; not through sales talk, but by speaking human. And they attained massive sales growth back then as well as today. That’s in part because they recognized that our purpose as people is to lead better lives, not to consume their products.
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Lovely ad…all smiles…
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I remember when I first saw this advertisement back in October of 2012. I had written a note using Evernote on my iPhone...
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So put these emotions and emotional references back into your briefs. via
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Laughter is social bonding communication. It’s like saying, “I like you” or “I want you to like me.” Laughter is an...
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